This coming Friday, I’m going to take my first steps back into catering, and sell drastically low sugar and naturally sweetened cakes at the farmer’s market. I hope they’ll sell. I’m still not sure how I’m going to word the pitch cards, so this batch won’t have any. The question is whether to sell their taste or their being healthier than normal cakes.
I kinda want to avoid their being labelled as health food because they’re not really. They’re just a less horrid way to “cheat” for natural dieters. It’s a kind of, “If you’re going to do something wrong, do it right,” thing. I hope that it will serve as a kind of “gateway drug” to get people hooked on eating naturally. I do want to inspire some shock and awe when I tell folks that each of the spice cakes only has a tablespoon of sugar and two tablespoons of honey in the whole thing, and that was just for the sake of moisture and browning.
We’ll see how things go. This is the first time I’m selling without specific requests. So I’m doing some semi conventional and some more nourishing. Even the conventional ones are going to be old fashioned. I know they’ll sell well because it’s just like Great Grandma would make it…well, sort of. I’m using yogurt instead of less exact soured milk.