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The Bnei Brak branch of a major pharmacy chain has been concealing the faces of women on the store’s products to comply with extreme ultra-Orthodox modesty customs widely decried as discriminatory, marking the latest instance of women being erased from Haredi public life.A photo from the branch of Shufersal’s Be pharmacy showing a shelf of hair products with purple stickers placed on the boxes to hide images of women’s faces and hair sparked a storm this week, drawing calls for a boycott of the chain.