I’m posting this here for reference so I don’t have to sound like a kook explaining how racists and shady politicians convince people they have more support than they actually do online.
With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience.
